The “Find Your Heart” clip might be offensive (we’ll get there) but it possesses style, while the video for “Over” provides good early-iconography fodder this one, however, comes across as on-the-cheap and on-the-fly, with cruddy visuals and a literally piped-in performance from Lil Wayne, who appears to deliver his verse in absentia through overlaid footage shot by director David Rosseau, shortly before he went to jail to serve an eight-month sentence for criminal possession of a weapon. Mandler - a music-vid veteran whose impressive CV spans Rihanna and Jay-Z to Taylor Swift and Lana Del Rey - handled all the videos for Thank Me Later’s three singles, and “Miss Me” is inarguably his slightest work in the bunch. This is the type of shit Drake does in his sleep, bringing a whole new meaning to the word “effortless.”Ģ3. There’s shots of him walking off a plane runway, into a club - you know what it is. Unless you’re a huge Drake stan (and if you’re reading this, who knows, you might be!), you probably don’t remember this loosie of a song even more likely is you not remembering the video, and it’s totally possible that Drake doesn’t remember making this one, either. “5 AM in Toronto” (2013 Ram Accoumeh/Andrew Hamilton) A bizarre mishmash of live footage and neon pop-art mumbo jumbo, perhaps the best thing that could be said about it is that the fact that Drake basically buried it speaks to his ability to recognize - even with a spotty visual track record such as his - when a product is simply too bad to be released with his name on it.Ģ4.
“We’ll Be Fine” (2012 Mikael Colombu)ĭrake reportedly scrapped this Take Care clip after both him and Colombu agreed it didn’t come out to their liking, and you only need to watch it once to understand why. No wonder why there’s no director credit for this - if you were the one to put this together, would you want to admit it?Ģ5. Just hold on, we’re going home (after we finish ranking these videos).īarely a video, but definitely Drake’s worst: This clip for the Take Care cut is literally just four minutes of a woman dancing provocatively in front of a camera in a messy room, before Drake himself makes an appearance at the end to kiss her on the head. (That means no “Forever,” which is fine - that video sucks.) That also means we unfortunately disqualified the infamous Sprite advertisement where Drake’s face comes apart like a robot, which is undoubtedly the most iconic Drake visual in existence. One thing before we start: Drake has cameoed in more videos than a YouTuber with a ton of YouTuber friends, so for the sake of consistency we’ve stuck strictly to videos for Drake-toplined singles. So what follows is a ranking of every Drake video, from worst to best - no other qualifiers here, starting from the bottom (get it?) until we get to the cream of the visual crop. For every hit, there’s been two misses for every “Hotline Bling” or “Nice for What,” there’s been a “Hold On, We’re Going Home” or “Find Your Heart.” He’s clearly interested in the medium why else would he pack his clips with useless, unfunny skits and overlong narrative diversions? But it’s become clear over the last nine years that his capacity for good taste largely stops when he exits the recording booth.
Similar to Kanye West - whose album 808s & Heartbreak practically laid the blueprint for the first five years of Drake’s career - Drake has proved astoundingly inconsistent when it comes to the visual format. His track record with music videos, however, has not been as solid. As one of the most vital and impactful pop stars of the last decade, Drake has established himself as a trendsetter and a canny trend-chaser across pop, rap, and R&B: Even at his most vampiric, he’s succeeded at elevating the sounds of the underground to the mainstream, and even at his most uncool, he’s proven himself as an arbiter of what’s hot to the general masses.
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